Branches of Ceramics

Generally speaking ceramics are clustered into two categories. These are called “traditional” or “advanced”. The traditional category is generally the one where consumer goods are located. Anything that is used for day-to-day use like dishes, ovenware or other utensils that may be used in a kitchen are the traditional ceramics.

When an industry takes ceramics to look at their other components like the mechanical, electrical, optical or other ways to use the product, it becomes a more commercial strength and is used in a bigger way. There are also refectories and they are used in iron and steel making. There are a variety of products that are made through the use of ceramics in both of these branches. Some are listed below (courtesy of The American Ceramic Society):

Traditional Branches of Ceramics:

- Structural clay products like bricks, sewer pipes, roofing tile

- Things like dinnerware or electrical porcelain

- Different kinds of glasses like flat or container glass.

- Natural and Synthetic Diamonds

Advanced Branches of Ceramics:

- Automotive parts like brakes, rotors or spark plugs

- Aerospace parts like thermal insulation or satellite positioning equipment

- Optical parts for dental and medical

- Optical parts for telecommunications.

Ceramic branches are really about the materials that are used to do things in our world. When you understand that these branches are the foundation of what ceramics will do, then you can take this into an understanding of different places where it can be used.

Ceramics in Construction:

You will find some sort of ceramics in all kinds of building materials. You will see it in the floors, countertops and fireplaces. You can see that many new homes have applied ceramic floors for a new kind of stoned looked. You will also see that ceramics are used for decoration around a fireplace to add color to a room.

Clay bricks will often be used in areas where hurricanes or other natural disasters occur because they are very strong and often can withstand these elements when other building materials will falter.

Ceramics in Aerospace:

Ceramic coatings are used a lot by the military and by other governmental divisions because they are sturdy and last a long time. In fact, ceramics have been used the space shuttle.

The biggest place that ceramics are used is in aircraft and space shuttles because the fibers act as fire protectors and thermal insulation so that the crafts won’t blow up as the engines heat up. The ceramics resist heat and are light weight.

Another industry where ceramics play a large part is in sports. You will find them in race car brakes and in some golf clubs. With golf clubs it makes a good putter because it is light weight and they are tough. So, the average golfer can throw them or otherwise abuse them and they will still help them make an even swing.

Ceramics and Electronics:

You probably know that ceramics have been used in many of your electronic equipment from radios to GPS devices. They are used to do a variety of things within this equipment. Many of the new laptops and PCs will have tiny ceramic transistors in them that will give them more speed and take up less space inside them.

Ceramics in Medicine:

There are medical breakthroughs that are using ceramics. As an example, cancer patients are benefiting from glass beads called TheraSpheresTM that are actually very tiny and made radioactive through a specific process. These are used to help people with liver cancer. They are inserted into the tumor to help reduce it and they leave less damage than regular chemotherapy.

Viral Marketing Software – The Belief and Implication

Viral marketing and viral advertising refers to promotion techniques such as social networking or the use of viral marketing software to boost brand awareness or any other marketing objective.

If you hit two rocks together and there are people with-in hearing distance the probability of being heard and getting noticed are pretty high. The same goes for giving something away for free which is why viral marketing software was created in the first place. The reasoning behind the creation of this software was to give it away or sell the rebranding rights with promotion embedded with-in the software, thus making the software viral.

Viral marketing software is a quick and successful way to amplify the quantity of targeted traffic to a business web site. Viral means fast spreading and what better way to advertise a product or service than giving software away.

Generally speaking of course, this specific type of software was created for practical purposes such as article marketing, Clickbank, blogging, keyword research, and many other styles of SEO. They are products that many business proprietors use on a day by day basis to market their own web sites with one addition- “promotional advertising”.

A lot of people still have not realized the huge potential that viral marketing software brings to the table. This means that the opportunity for many is still there even with the market beginning to get saturated. The world wide web is developing everyday and that means so is the marketplace.

Viral marketing has been around for more than ten years. At an earlier time it would just happen automatically by word of mouth, but now it has become strategized because online marketers have made it more or less mainstream. Though the meaning of viral marketing/advertising is still the same, when it comes to web-based marketing the significance has increased a great deal more when it comes to utilizing the web as a platform.

Promotional advertising comes in many forms and one of the best proven ways to get long lasting results is viral marketing. While this sort of marketing has been around for 10 years or so, the flexibility of this type of advertising will certainly be around for several years to come. Change happens all the time and with time businesses will stumble on new ways to market their products and services.

Viral marketing software was developed for the on-line marketer and with all the different variations of custom business software on the market the online business owner has been given a wide assortment to choose from. There is an average of thirty to 40 different new business software on the market to assist the business owner in the promotion of their company and this allows for productivity to expand.

With this opportunity, a business owner is given many techniques. First and foremost is downloading the software instantly to begin using and increasing productivity. Secondly, is the use of viral marketing. When presented with the opportunity to use viral marketing software, one should grab at the chance. The benefits are gigantic and the cost is nothing.

Viral marketing software is a benefit for any business owner and with the excellent record of viral marketing/advertising, one can only guess what is over the next hill. To increase the promotional advertising of any business, the masses will always recommend the best and viral marketing software can only be considered one of the top forms of advertising.

6 Factors to Consider When Determining How to Price Your Products and Services

Many entrepreneurs in the planning stages of launching a business struggle with determining how to price their products and services. In fact many entrepreneurs go into panic mode furiously stalking their competitors and opting to undercut them on pricing instead of the better option of setting pricing based on value.

So how does one go about properly pricing their products and services?

Well there are 6 factors to consider and having a complete understanding of each will help you to eliminate any questions surrounding your pricing.

#1 – Economics of One Unit

Simply put you need to know what it costs you to produce one unit of (insert your product name here). If you sell cupcakes you should have a full understanding of what it costs you to make one cupcake.

How much do you pay for flour, sugar, eggs, milk, chocolate, sprinkles, cupcake packaging, etc.?

How much does that yield? Let’s say 1 package of flour and sugar, 1 carton of eggs, 1 gallon of milk etc. will allow you to make 100 cupcakes.

Take the cost (for example $20) and divide it by the number it yields (100) to get your cost per unit ($0.20)

So if it costs you 20 cents to make one cupcake this is the base number in which you use to determine pricing.

#2 – Associated Costs

So it’s not as cut and dry as producing a cupcake for $0.20 and selling it for $1.00 to make $0.80 profit per cupcake. You also need to know what your associated costs are such as renting the commercial kitchen, advertising, employee wages, marketing, your salary etc. and use those numbers to determine how many cupcakes you need to sell each month to cover expenses (and make a profit).

#3 – Competitor Pricing

Don’t panic. Yes, you want to have at the bare minimum, an idea of what your competitors are charging BUT it does not mean you have to compete on price or Heaven forbid (gasp) charge lower than your competitors.

In fact for most businesses it’s not recommended you compete on price. Instead conduct research on your competition to determine where you stand out and what makes you different.

Perhaps you have a streamlined process or you use organic ingredients or you offer delivery or you have an online ordering system. Whatever it is, find the areas in which you exceed the competition and use it to justify your pricing.

#4 – Quality of the Goods

Having a high-quality product or service goes without saying. Even if you justify charging more for your products or services, if the quality is no good you will be inundated with returns, complaints, and the worst of the worst – negative reviews on social media.

If you are unsure if the quality is any good the one way to determine this is to sell a few units and ask for feedback. This does not, I repeat, this does not mean to sell something to your Mom or other loved one who is:

1. Not your target market and

2. Too attached to you personally to give you constructive feedback.

#5 – Benefits to the Consumer

The benefits a consumer can expect to receive as a result of purchasing from your company must be clear and measurable. Having a good understanding of what your customers pain points are and how your products or services are the perfect solution can go a very long way in helping you to set pricing.

Take my company for example, when is the last time you woke up in a cold-sweat thinking “OMG! I need some market research like now!!” I’m guessing not ever.

You see I understand that my clients are not looking for market research, they want validation that they have a good idea for a business and that before they invest countless dollars and hours to bringing the business to the marketplace they really do have a chance at being successful.

So the market research data I provide gives them peace of mind. And really what price can you put on that?

#6 – Confidence

Confidence could almost be the only factor listed because this is where I see entrepreneurs struggle the most. You doubt yourself, you doubt your abilities, you doubt whether or not what your selling is good enough, etc.

With all of that doubt piled up you then start reducing your fees until you find yourself almost giving away your products or services for free. Now you are not making enough to cover your expenses and you are starting to resent your business and not long after that you close up shop and head back to (cringe, gasp, shout, cry) a j-o-b.

Determining how to price the products and services for your small business is as much an art as it is a science. In the beginning it will take some market research and a little bit of trial and error and by considering these six factors you will be in a much better position to get it right sooner.